ASOA's 60-minute webinars provide a venue to keep abreast of the latest in legislative and regulatory compliance in addition to a host of other informative subjects relating to practice management.

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Podcasts

ASOA's podcasts feature content from ASOA resources as well as interviews with experienced ophthalmic practice administrators and subject matter experts.

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Marketing

Description
This two-day workshop conducted at the 2019 ASOA annual meeting touches on each of the six COE exam domains, and is one of several recommended COE study resources. Attendance does not guarantee passage of the COE Exam. Agenda: Financial Management – Bruce Maller – BSM ConsultingInformation Technology Management – Candace Simerson, FASOA, COE, CMPE, CAHCM – Precision Eye Services; Laurie K. Brown, MBA, COMT, COE, CPC, CPMA – BSM ConsultingOperations – Elizabeth Monroe, COE, CPSS, PHR – BSM Cons ...Read More

This bundle includes:

2019 COE Review - Part 1 - Financial Managment

2019 COE Review - Part 2 - Information Technology

2019 COE Review - Part 3 - Operations

2019 COE Review - Part 4 - Human Resources

2019 COE Review - Part 5 - Risk Management

2019 COE Review - Part 6 - General Ophthalmic Knowledge

2019 COE Review - All Handouts

Date: 5/4/2019

Media Type: Webinar

List Price: $650.00

Member Price: $500.00 You save $150.00 (23%).

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Description
UP: Taking Administrators and Their Management Teams to the Next Level of Skill and Performance Administrators and managers have varying strengths and skills…and bring unique experiences and knowledge to each assignment and challenge. With the demands of today’s challenging practice management environment, management skills and performance will always benefit from learning new skills or fine tuning the ones you have. In the webinar, Corinne Wohl and John Pinto review highlights from their lates ...Read More

This bundle includes:

UP Webinar - Video Download

UP Webinar - Presentation Slides

UP Webinar - Streaming Video

Speaker(s): John Pinto and Corinne Wohl

Date: 7/31/2019

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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Description
Creating a Customer Service Revolution – Be the brand people cannot live without. Learn how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and are making price irrelevant! At this web seminar you’ll discover how: All your employees can have compassion & empathy for your customersTo create a Customer Service Vision statement To create non negotiable standards that every team member will followTo make price irrelevant 1 CO ...Read More

This bundle includes:

Creating a Customer Service Revolution - Streaming Download

Creating a Customer Service Revolution - Audio Download

Creating a Customer Service Revolution - Presentation Slides

Speaker(s): John DiJulius - The DiJulius Group

Date: 5/27/2015

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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Description
The ophthalmology marketing challenge & creating a roadmap for success. Marketing is a huge challenge for ophthalmology practices, particularly new practices with no established customer base or community around them. How do you know where to start? What types of marketing are cost effective and work to generate new patients? How do I reach my patient base without annoying them? Inbound marketing is all about helping people find you online; using digital marketing tactics to target people wh ...Read More

This bundle includes:

Marketing Your Practice - Streaming Video

Marketing Your Practice - Presentation Slides

Marketing Your Practice - Video Download

Speaker(s): Michael Dobkowski, MBA, CEO, Glacial Multimedia Inc.

Date: 6/26/2019

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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How To Navigate The Fine Line Between Social Media & ‘Social Marketing'

Categories

Certified Ophthalmic Executives (COE)

Marketing

Description
This webinar represents a rare opportunity to gain access to proven online marketing strategies designed to help novice and experienced refractive practices achieve the following: 1) Generate more online refractive leads affordably; 2) Improve practice follow-up correspondence from new inquiries; 3) Increase conversion from online leads; 4) How to effectively cross the line from Social Media into Social Marketing. Attendees will gain first-hand knowledge on how to set up their own in-house ‘Soci ...Read More

This bundle includes:

Generations@Work - Streaming Audio

How To Navigate The Fine Line - Presentation Slides

How To Navigate The Fine Line - Streaming Audio

Speaker(s): Mike Malley - President, CRM Group

Date: 5/24/2017

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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What the Social Media Revolution Means For You

Categories

Certified Ophthalmic Executives (COE)

Management

Marketing

Operations & Business Development

Description
Join Maddie Grant, CAE in a discussion about the current social media landscape in healthcare, how to take advantage of social technologies for your own networking and professional development, and how to avoid the pitfalls. Learn from your peers about how they use social media, and understand potential concerns such as managing the time suck factor, and navigating the inherent risks related to privacy and the blurring of personal and professional boundaries. A good grounding in how to use socia ...Read More

This bundle includes:

What the Social Media Revolution Means For You - Audio Download

What the Social Media Revolution Means For You - Presentation Slides

What the Social Media Revolution Means For You - Streaming Audio

Speaker(s): Maddie Grant, CAE

Date: 6/18/2014

Media Type: Webinar

List Price: $199.00

Member Price: Free You save $199.00 (100%).

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Effectively Communicating with Patients

Categories

Certified Ophthalmic Executives (COE)

Management

Marketing

Operations & Business Development

Description
Improve patient engagement in your practice. In this 1-hour web seminar, participants will gain understanding as to why patient engagement is relevant in delivering quality care and learn techniques that can enhance communication and engagement with the patient.1 COE Credit. ...Read More

This bundle includes:

Effectively Communicating with Patients - Streaming Audio

Effectively Communicating with Patients - Presentation Slides

Effectively Communicating with Patients - Audio Download

Speaker(s): Heather Johnson & Shawn Kennan

Date: 7/23/2014

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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Growing Your Practice: Gaining Patient Confidence and Commitment

Categories

Administrator Beginner's Circle (ABC)

Certified Ophthalmic Executives (COE)

Management

Marketing

Operations & Business Development

Description
When patients commit to the procedure, you do more than help improve their vision. You give them hope. Come to this informative discussion and learn how influential communications can help you to get your patients to invest more confidently in their eye health and vision related lifestyle, thereby turning them into loyal ambassadors for your practice.1 COE Credit. ...Read More

This bundle includes:

Growing Your Practice - Audio Download

Growing Your Practice - Presentation Slides

Growing Your Practice - Streaming Audio

Speaker(s): Craig Piso

Date: 9/17/2014

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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Winning: Researching, Planning, and Executing Your Marketing Strategy – Part 2

Categories

Administrator Beginner's Circle (ABC)

Certified Ophthalmic Executives (COE)

Marketing

Operations & Business Development

Description
As the second part in a two-part web seminar series, this web seminar will help you take steps to refine and complete a winning marketing strategy that you learned about developing in part one of the web seminar series. This web seminar will also provide you with the tools and motivation to execute your final marketing strategy. 1 COE Credit. ...Read More

This bundle includes:

Winning: Part 2 - Streaming Audio

Winning: Part 2 - Audio Download

Winning: Part 2 - Presentation Slides

Speaker(s): Kurtis Wankier - Envision Managment & Marketing, LLC

Date: 9/9/2015

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

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Winning: Researching, Planning, and Executing Your Marketing Strategy – Part 1

Categories

Administrator Beginner's Circle (ABC)

Certified Ophthalmic Executives (COE)

Marketing

Operations & Business Development

Description
As the first part in a two-part web seminar series, this web seminar will provide your practice with the tools and motivation to seek out new market opportunities through enhanced market research. Additionally, part one of two will provide you with a process of developing a winning marketing strategy. 1 COE Credit. ...Read More

This bundle includes:

Winning: Part 1 - Audio Download

Winning: Part 1 - Streaming Audio

Winning: Part 1 - Presentation Slides

Speaker(s): Kurtis Wankier - Envision Managment & Marketing, LLC

Date: 8/12/2015

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity: