ASOA's 60-minute webinars provide a venue to keep abreast of the latest in legislative and regulatory compliance in addition to a host of other informative subjects relating to practice management.

View All

Podcasts

ASOA's podcasts feature content from ASOA resources as well as interviews with experienced ophthalmic practice administrators and subject matter experts.

View All

Marketing

Description
Creating a Customer Service Revolution – Be the brand people cannot live without. Learn how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and are making price irrelevant! At this web seminar you’ll discover how: All your employees can have compassion & empathy for your customersTo create a Customer Service Vision statement To create non negotiable standards that every team member will followTo make price irrelevant 1 CO ...Read More

This bundle includes:

Creating a Customer Service Revolution - Streaming Download

Creating a Customer Service Revolution - Audio Download

Creating a Customer Service Revolution - Presentation Slides

Speaker(s): John DiJulius - The DiJulius Group

Date: 5/27/2015

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity:

How To Navigate The Fine Line Between Social Media & ‘Social Marketing'

Categories

Certified Ophthalmic Executives (COE)

Marketing

Description
This webinar represents a rare opportunity to gain access to proven online marketing strategies designed to help novice and experienced refractive practices achieve the following: 1) Generate more online refractive leads affordably; 2) Improve practice follow-up correspondence from new inquiries; 3) Increase conversion from online leads; 4) How to effectively cross the line from Social Media into Social Marketing. Attendees will gain first-hand knowledge on how to set up their own in-house ‘Soci ...Read More

This bundle includes:

Generations@Work - Streaming Audio

How To Navigate The Fine Line - Presentation Slides

How To Navigate The Fine Line - Streaming Audio

Speaker(s): Mike Malley - President, CRM Group

Date: 5/24/2017

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity:

What the Social Media Revolution Means For You

Categories

Certified Ophthalmic Executives (COE)

Management

Marketing

Operations & Business Development

Description
Join Maddie Grant, CAE in a discussion about the current social media landscape in healthcare, how to take advantage of social technologies for your own networking and professional development, and how to avoid the pitfalls. Learn from your peers about how they use social media, and understand potential concerns such as managing the time suck factor, and navigating the inherent risks related to privacy and the blurring of personal and professional boundaries. A good grounding in how to use socia ...Read More

This bundle includes:

What the Social Media Revolution Means For You - Audio Download

What the Social Media Revolution Means For You - Presentation Slides

What the Social Media Revolution Means For You - Streaming Audio

Speaker(s): Maddie Grant, CAE

Date: 6/18/2014

Media Type: Webinar

List Price: $199.00

Member Price: Free You save $199.00 (100%).

Quantity:

Effectively Communicating with Patients

Categories

Certified Ophthalmic Executives (COE)

Management

Marketing

Operations & Business Development

Description
Improve patient engagement in your practice. In this 1-hour web seminar, participants will gain understanding as to why patient engagement is relevant in delivering quality care and learn techniques that can enhance communication and engagement with the patient.1 COE Credit. ...Read More

This bundle includes:

Effectively Communicating with Patients - Streaming Audio

Effectively Communicating with Patients - Presentation Slides

Effectively Communicating with Patients - Audio Download

Speaker(s): Heather Johnson & Shawn Kennan

Date: 7/23/2014

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity:

Growing Your Practice: Gaining Patient Confidence and Commitment

Categories

Administrator Beginner's Circle (ABC)

Certified Ophthalmic Executives (COE)

Management

Marketing

Operations & Business Development

Description
When patients commit to the procedure, you do more than help improve their vision. You give them hope. Come to this informative discussion and learn how influential communications can help you to get your patients to invest more confidently in their eye health and vision related lifestyle, thereby turning them into loyal ambassadors for your practice.1 COE Credit. ...Read More

This bundle includes:

Growing Your Practice - Audio Download

Growing Your Practice - Presentation Slides

Growing Your Practice - Streaming Audio

Speaker(s): Craig Piso

Date: 9/17/2014

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity:

Winning: Researching, Planning, and Executing Your Marketing Strategy – Part 2

Categories

Administrator Beginner's Circle (ABC)

Certified Ophthalmic Executives (COE)

Marketing

Operations & Business Development

Description
As the second part in a two-part web seminar series, this web seminar will help you take steps to refine and complete a winning marketing strategy that you learned about developing in part one of the web seminar series. This web seminar will also provide you with the tools and motivation to execute your final marketing strategy. 1 COE Credit. ...Read More

This bundle includes:

Winning: Part 2 - Streaming Audio

Winning: Part 2 - Audio Download

Winning: Part 2 - Presentation Slides

Speaker(s): Kurtis Wankier - Envision Managment & Marketing, LLC

Date: 9/9/2015

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity:

Winning: Researching, Planning, and Executing Your Marketing Strategy – Part 1

Categories

Administrator Beginner's Circle (ABC)

Certified Ophthalmic Executives (COE)

Marketing

Operations & Business Development

Description
As the first part in a two-part web seminar series, this web seminar will provide your practice with the tools and motivation to seek out new market opportunities through enhanced market research. Additionally, part one of two will provide you with a process of developing a winning marketing strategy. 1 COE Credit. ...Read More

This bundle includes:

Winning: Part 1 - Audio Download

Winning: Part 1 - Streaming Audio

Winning: Part 1 - Presentation Slides

Speaker(s): Kurtis Wankier - Envision Managment & Marketing, LLC

Date: 8/12/2015

Media Type: Webinar

List Price: $199.00

Member Price: $59.00 You save $140.00 (70%).

Quantity: