Master the latest marketing tools and trends
Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.
- Maximize the lifetime value of your customers
- Connect web marketing strategies to real world traffic and sales
- Implement local sourcing to boost local and regional marketing initiatives
- Focus your online marketing strategy to target only qualified buyers